Tracking Audit
Request a comprehensive audit of your tracking and advertising accounts.
How This Audit Can Help You
Are you making business decisions based on incomplete or inaccurate data? A Google Analytics and GTM tracking audit ensures your analytics implementation is working correctly, so you can trust the insights driving your marketing strategy and budget allocation.
This comprehensive audit identifies tracking gaps, data discrepancies, and configuration errors that could be costing you money. Whether it's missed conversions, duplicate transactions, inflated bounce rates, or broken event tracking, these issues distort your understanding of customer behavior and campaign performance. By uncovering what's wrong with your current setup, you'll gain confidence in your data and make smarter decisions about where to invest your marketing dollars.
Beyond fixing existing problems, the audit reveals opportunities to track metrics you're currently missing, giving you deeper visibility into your customer journey and helping you optimize for better results.
What You Will Get
You'll receive a detailed PDF audit report that serves as both a diagnostic tool and an actionable roadmap for improvement. The document includes:
Complete Issue Inventory
Every tracking problem discovered during the audit, categorized by severity and impact on your data quality.
Clear Explanations
Plain-language descriptions of what each issue means for your business, without overwhelming technical jargon.
Step-by-Step Solutions
Specific instructions for fixing each problem, including GTM configuration changes, tag modifications, and GA4 setup adjustments.
Visual Documentation
Screenshots and annotated examples showing exactly where issues exist and how corrections should be implemented.
This isn't just a list of problems—it's a practical guide your team or developer can follow to restore confidence in your analytics data.
